Everything we offer across the New Identity studios. Availability varies by location — each studio page shows exactly what is offered there.
Tattooing
Custom tattoos across a wide range of styles, from smaller pieces through to full-day and multi-session projects. Tell us your idea and we will match you with the artist whose style suits it best.
Cover-ups & reworks: want to cover, improve or rework an existing tattoo? Send clear, well-lit photos of the current tattoo with your enquiry and the team will advise on the best approach — including laser fading first where it helps.
Body Piercing
Body piercing is available at three of our four studios — West Bromwich, Wolverhampton and Shirley. Our experienced piercers use quality jewellery and give clear aftercare advice.
Piercing is not offered at our Pelsall studio.
Laser Tattoo Removal
Laser tattoo removal and fading is available at our West Bromwich studio — whether you want a tattoo gone completely or lightened ready for a cover-up.
Consultation & Design
Not sure exactly what you want yet? A consultation helps refine your idea, placement, scale and style before booking — and makes sure you are matched with the right artist.
Training – New Identity Academy
Want to work in the industry? Our sister company, New Identity Academy, runs accredited, hands-on training courses in body piercing, laser tattoo removal, laser hair removal and semi-permanent makeup — taught by professionals with over 15 years of experience.
Gift Vouchers
Gift vouchers for any New Identity studio, paid directly to the studio you choose. Your voucher will be emailed to you within 48 hours and is valid for 12 months from purchase.
Tattoo Finance
Spread the cost of your tattoo with Klarna or Clearpay, subject to eligibility.
Ready for your New Identity?
Tell us your idea and we’ll match you with the right artist at the right studio.
Google reviews
What our clients say
“Had 2 tattoos done here by Kelly and both are incredible work. I was terrified of going to a new artist but she was incredible and did such a fantastic job, I went back for a second! I love both pieces so much!”
“I have been here for both of my tattoos, done by Ben. Really professional, I felt comfortable and I was really pleased with how my tattoos turned out. He is honestly brilliant! The service was great from start to finish.”
“Absolutely amazing place, the vibe was very relaxed and I was made to feel very comfortable! My artist Iain was great, the design he came up with was so good and when I asked him to change it slightly it was no trouble at all!”
“First time at New Identity tattoo studio in Shirley. Orsi was extremely helpful with the design and her presence is very calming. I am very happy with the tattoo and would highly recommend if you're looking for a warm environment with excellent art work.”
Read more on Google: Pelsall ↗ West Bromwich ↗ Wolverhampton ↗ Shirley ↗