Your idea. Your artist. Your New Identity.

“Had 2 tattoos done here by Kelly and both are incredible work. I was terrified of going to a new artist but she was incredible and did such a fantastic job, I went back for a second! I love both pieces so much!”

“I have been here for both of my tattoos, done by Ben. Really professional, I felt comfortable and I was really pleased with how my tattoos turned out. He is honestly brilliant! The service was great from start to finish.”

“Absolutely amazing place, the vibe was very relaxed and I was made to feel very comfortable! My artist Iain was great, the design he came up with was so good and when I asked him to change it slightly it was no trouble at all!”

“First time at New Identity tattoo studio in Shirley. Orsi was extremely helpful with the design and her presence is very calming. I am very happy with the tattoo and would highly recommend if you're looking for a warm environment with excellent art work.”

“Absolutely love New Identity Tattoo Shop in Pelsall! The shop is gorgeous, always immaculate, and just has such a chilled, welcoming vibe. Everyone is so friendly and makes you feel comfortable from the minute you walk in.”

“Me and my mom got all our tattoos done by Julia. We are obsessed with all of them, she is so talented and makes you feel welcome and comfortable. The environment and the amazing tattoos make you want to come back for more.”